How many customers do we need and how?
summary
Customer collaboration proves decisive: a Norway government program with 140 million euro program, 175 participants, 12 co‑located teams and 30 domain experts embedded full time delivers on a hard deadline because product owners come from business, solution description is continuous, and analysis/implementation boundaries blur. A travel site with 10 development teams gets faster increments when modules have dedicated business owners; ownership loss shows up within a sprint. A study of 30 experts recommends story owner assignment so customer reps own specific backlog items.
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chapters (4)
- 0:00Start
- 1:44Individuals and interactions over processes and tools Customer collaboration over contract negotiation Responding to change over following a plan
- 4:54HOW DO WE INVOLVE OUR CUSTOMERS?
- 9:58The Product Owners were members from the Business project: The solution description was teamwork, teams dependent on need Solution description was conducted continuously and
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