~/talk

The Uxers

on YouTube 16m
TalkinFrenchat Web à Québec 2019 · 2019-04-10..04-12· [ux-and-product-design]

speaker

name:Domenico Micheletti
links:none on file

resources

video:https://youtu.be/qWLZYbAm7v8
slides:none on file

summary

A Quebec publisher rebuilt its mobile product Le Devoir mobile and ran the Le Devoir dans vos poches campaign to respond to collapsing classified and display ad revenue as listings shifted to Google and Facebook. The work combined reader-first UX changes, easier payment flows, fundraising, a reduced free article limit (4 articles/month), newsletter incentives and a simpler paywall, producing a top‑10 app ranking and a surge in digital subscriptions.

AI-written summary · about

chapters (6)

  1. 0:00Advertising exodus introduction
  2. 3:41Free digital shift impact
  3. 6:10Alternative funding strategies
  4. 7:55Cultural adaptation research
  5. 10:42Five key media principles
  6. 15:18Media future conclusion

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