Panel Session: Voice for Retail
summary
Large European retailers report building voice experiences on Google Home using Dialogflow + Google Cloud + Chatbase for analytics, launching limited apps for FAQs, store location/schedules, quizzes and brand learning, and in-store staff assistants; deployments run alongside device sales (stores network of 1,140 stores), first months show narrow audiences but “good intent understanding” and rapid customer acceptance, teams run daily prototyping and workshops, prototypes require image data for transactions so there is no payment flow yet.
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