Panel Session: Voice for Media
summary
Media companies report concrete wins and tooling: an Alexa tie‑in for Batman vs Superman shows 7x higher engagement than typical skills, Radio France ships 26 flash briefings on Google Home, and one team spends hours annotating voice copy with AWS Polly with SSML to nail branding. BBC rolls out a radio skill that plays live streams and podcasts and records multiple weekly return visits, teams build device‑agnostic backends, and Novel Effect synchronizes live reads with soundscapes for children’s stories.
AI-written summary · about
chapters (10)
- 0:00Introductions and panel setup
- 1:27Convincing companies to invest in voice
- 4:58Beyond Alexa and Google Assistant
- 8:54Leveraging existing media assets
- 14:57Building user loyalty in voice apps
- 21:03Creating habits and continuity
- 23:11Investment plans for 2018
- 27:40Industry growth and next steps
- 30:53Interactive potential of voice
- 32:17Q&A on audience data
related talks
12mReception
24mThe changing face of online media
05mMedia Interview
48mBuild Agility with Design Sprints
32mFireside Chat: Ignite Your Brand With High-impact Collaborations.
39mCurated Panel: Billion Dollar Secrets: Games That Never Die.
35mPanel: Indie to Empire: Growing Your Game Through New Monetisation Models
17mWait, What Makes A Great New Media Company?