Incremental Design - A conversation with a designer and a developer
summary
Argues for making tiny deployable design changes instead of big rewrites, showing work on two products, a dual‑pricing experiment that is A/B tested, moving from verbose views to helpers and decorators and shrinking a pricing view from 41 lines to 5, and enforcing semantic markup plus SASS variables and mixins so styles are global, testable, and revertible. Describes one‑week design sprints paired with two‑week developer sprints, living HTML style guides, and partials that let design changes live entirely in CSS.
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chapters (32)
- 0:00Intro
- 0:45Design Changes
- 0:57Major Redesigns
- 2:58Our Solution
- 3:48Communication
- 4:12Context
- 4:37Unified Landing Page
- 5:41Design Challenges
- 7:59Design Process
- 8:20Dual Pricing
- 8:46Rail
- 11:04Visual Ideal
- 11:35Feedback Review Loop
- 13:34Weird Unique Things
- 13:51How About We
- 15:29Styles
- 15:50Style Guides
- 16:59Semantic Markup
- 17:38Generating CSS
- 18:11Variables
- 20:00Mixins
- 20:36Dates
- 21:27View
- 21:46Pricing
- 22:05Classes
- 23:37HTML
- 24:23Partials
- 25:21Repetition
- 26:00Reactions
- 28:27A fundamental level
- 28:53A secondary level
- 30:01Contact us
