Resonance: A Mobile Design Ethos
summary
Argues that hitting five‑star mobile apps requires concrete tradeoffs: measure ratings (top 10 iPad apps ≈4.4 stars, top 50 ≈4.29), pick a deployment type from ten classes (mobile site, responsive, HTML5 hybrid, native, etc.), and use real tools like PhoneGap Appcelerator jQuery Mobile Sencha plus a kitchen‑sink HIG checklist. Describes building the BBC iPlayer iPad product with 16 user tests, iterating to a white‑first grid and three pillars: users technology design, ending with multi‑market ~4★ results.
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chapters (12)
- 0:00Start
- 11:46MOBILE WEBSITE
- 13:32DESKTOP WEBSITE
- 13:49RESPONSIVE WEBSITE
- 14:14DESKTOP WEB APP
- 14:34HTML5 MOBILE APP
- 16:18RESPONSIVE WEB APP
- 18:47HTML5 HYBRID APP
- 19:4440% SUPPORT MORE THAN ONE PLATFORM AVERAGE 3.28 STARS
- 22:16NATIVE HYBRID APP
- 22:58NATIVE APP
- 23:10UNIVERSAL APP
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