For a Future-Friendly Web
summary
Argues the web wins through ubiquity and that creators must make content portable and prioritized: treat content like water, focus on the single reason people visit, and stop stuffing pages. Gives measures — users face ~34 GB of info a day and 10% of all photos were taken last year; a typical page can be 4.2 MB — and names tools and fixes: Readability, Instapaper, Adblock Plus, Modernizr, application cache caveats, DVR/TiVo. Shows paths that work: mobile-first design, progressive enhancement, responsive techniques and BBC’s MDOT-to-responsive evolution, and warns separate sites don’t scale unless you’re Google/Twitter/Facebook.
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chapters (7)
- 0:00Start
- 3:10UBIQUITY
- 4:15CONTENT & CONTEXT
- 5:12PEOPLE'S CAPACITY FOR BULLSHIT IS RAPIDLY DIMINISHING
- 11:02CONTEXT IS FUZZY
- 12:41WE NEED TO MAKE SMARTER CONTENT NOT SMARTER CONTAINERS
- 23:05WHEN YOU'RE FINISHED CHANGING, YOU'RE FINISHED
