Designing with Empathy
summary
Argues that empathy wins when design shows specifics: measureable biases like 80/20 power-user bias, validate ideas with prototypes and user testing until they work, and interview unlikely people — he recommends three interviews per iteration. Gives concrete failures: Facebook Year in Review surfaces traumatic photos, iTunes Connect prompts to “delete Sam Barnard,” heavy animations (3D Touch, autoplay) trigger motion sickness, and sites that require JavaScript exclude flip‑phone users. Emphasizes content-first and iterative fixes that let users opt out and stay in control.
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chapters (13)
- 0:00Start
- 2:09DESIGNING EMPATHY
- 5:23CONFIRMATION BIAS
- 7:09INTERVIEW IDEATE VALIDATE REPEAT
- 10:06DESIGN RULES!
- 10:19CONTENT FIRST
- 12:20COMMUNICATE CLEARLY
- 19:56WHEN YOU SAY EDGE CASE YOU'RE REALLY JUST DEFINING THE LIMITS OF WHAT YOU CARE ABOUT
- 22:58DO NOT ASK
- 24:08GUIDED WORKFLOWS
- 25:54USER CONTROL
- 27:47PROGRESSIVE ENHANCEMENT
- 28:47LEAVE NO USER BEHIND
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