Ritual design
summary
Ritual design defines a ritual as repeatable actions plus embedded meaning and gives concrete examples: a birthday book ritual where the office buys two copies (one signed for the person, one for the library), a curated Factory Berlin onboarding that rejects ~25–30% of applicants and uses an onboarding survey with two questions (“what will you learn?” and “what will you give?”), and product cues like Asana’s unicorn and MailChimp’s high five. Good rituals acknowledge individuals, connect people, develop skills, are prototyped and must avoid exclusionary defaults like “Friday beers.”
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chapters (12)
- 0:00Introduction and speaker background
- 3:41Disconnection in modern work
- 6:54What makes rituals powerful
- 9:06Rituals vs routines explained
- 11:31Workplace ritual examples
- 14:00Community onboarding rituals
- 15:42Three characteristics of good rituals
- 18:06Rituals that build connection
- 20:32Rituals that foster growth
- 22:20Prototyping and evolving rituals
- 23:42The danger of exclusive rituals
- 25:48Call to action and resources
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