How UserTesting does user testing on UserTesting
summary
UserTesting describes a program that trains non-researchers to run studies using the platform plus surveys, card sorts, prototype A/B tests and integrated analytics and planning tools. Pilot work runs 33 studies engaging 1,200 customers and surveys of 6,000+, yielding 7,200 perspectives. Evaluative work by non-researchers reaches 81%, study cadence rises from ~10 to 26 per quarter, the surveys feature hits 25% adoption and drives $4M in first-quarter attributable revenue.
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chapters (8)
- 0:00Introduction and challenges
- 3:25Defining the strategy
- 6:55Orchestrating the framework
- 9:45Process design and structure
- 12:06Implementation and support
- 15:19Case study: Surveys feature
- 23:45Reviewing program results
- 26:40Final takeaways and outlook
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