Building a User Testing Lab from Scratch
summary
Claims that an in‑house lab cuts cost and raises quality by turning ad‑hoc sessions into routine tested processes, freeing time to refine scripts and prototypes and producing repeatable data. Builds a panel with age gender device ownership to avoid biased recruits, uses a moderation room plus remote observation setup with device cameras for gestures and screen recording, and captures sessions using QuickTime and Hangouts until paid tools arrive. Stores recordings in a searchable library, which drives internal buzz and easier business cases.
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