Dark Patterns
summary
A university admissions site had a withdraw button that simply logged users out, causing immediate panic and a 40% rate of calls to support to reverse cancellations. The redesign adds a clear consequences page and a forced-choice confirmation with one true option “I am 100% sure I don’t want to go to university” and decoy options that redirect other intents. Reversals fall to almost zero the next year, showing a modest behavioral nudge that works. dark patterns
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