Can you Market an Open Source Project?
summary
Starts by saying open source succeeds on substance then shows how a real project uses concrete marketing: an advocacy team instead of slick ads, a governance model with marketing budget to pay for conferences, an animation and booth branding, distro-neutral t-shirts, and a paid community manager who runs IRC, downloads and code reviews. Claims measurable wins: faster adoption, users reporting “two days instead of two months.” Covers tactics, channels, alliance-building and launch criteria so viewers can judge fit.
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chapters (15)
- 0:00Introduction
- 1:37Agenda
- 2:32Marketing in Open Source
- 3:02Open Source Projects
- 4:23Marketing Open Source
- 8:00Open Source Marketing
- 9:52Silicon Graphics
- 10:33Red Hat
- 16:27Alliances
- 17:59How to tell the next developer
- 22:42Governance model
- 28:13Behind the scenes
- 28:39Branding
- 29:30Advocacy
- 34:58Messaging
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