Panel Discussion: Marketing is Essential (and Not Sleazy) for Open Source Projects
Panelat Community Leadership Conference @ Open Source Summit North America 2022 · 2022-06-21..06-24·
summary
Argues that marketing is necessary for open source and must build developer trust rather than chase leads, using concrete KPIs: downloads, active users, contributors, and advocates; recommends tracking growth of advocates and contribution depth instead of vanity metrics. Calls out tools like Orbit and Scarf for community and download telemetry, warns telemetry is sensitive, and shows tactics that work: live streams to observe usage, funnels that move users to contributors, and long game investments (example: a 300‑person first conference and projects with 250M+ downloads).
AI-written summary · about
chapters (8)
- 0:00Start
- 1:51Matt Yankovic Head of Open Source Strategy at Percona
- 2:44What Is the Difference between Marketing a Product and Marketing a Project
- 20:07Where Does Marketing Start and Where Does It End
- 22:24Where Does Marketing Stop
- 23:04How Do You Gain Traction
- 25:54The Line between Community Building and Marketing
- 29:11Community Building Is a Long Game
related talks
28mOpen Source Marketing Done Right
39mCan you Market an Open Source Project?
05mWhy Marketing Matters
36mCommunities Around a Technology: Why Being Free Is Not Enough
49mCommunities Over Code: How to Build a Successful Project
03mLT: Your project is great! More people should know about it
10mOpenDevRel: Tales of Developer Relations in Open Source
15mLessons Learned from Cultivating Open Source Projects and Communities