Open Source Marketing Done Right
summary
Argues that most open source projects skip vital marketing and gives concrete fixes: include demo videos and screenshots in release notes, run a newsletter with exclusive content, treat the website like a business card, and keep documentation usable (ArchWiki-style) so non-developers succeed. Reaches out to podcasts and YouTubers rather than waiting, recommends a dedicated YouTube channel for tutorials, values face-to-face networking at conferences, and measures everything with analytics so teams know what actually moves users.
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chapters (4)
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