How open source companies win
summary
Argues that an open source project is often the company’s primary marketing channel and can be a loss leader that drives paid product adoption, cites five years of The Business of Open Source and consulting cases, shows GitLab’s program where customers contribute and measurably increase loyalty, explains the dual flywheel (users grow revenue and revenue grows users), warns license changes usually follow failed monetization not malice, recommends using community as force multiplier, clear product vs project differentiation, and hosting/support as obvious paid value.
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