Content driven eCommerce with Drupal Commerce
summary
Shows how Drupal Commerce uses the CMS to put content and products in the same system: landing pages built with Layout Builder that pull live prices and stock, personalization driven by order history, A/B testing and analytics wired to campaign pages, and integrations for payments, shipping and ERP. Cites a university study (masters students) finding 100% preference for product-in-context images and more info for premium items. Gives concrete ops tools: a price debug tab for a catalog with 18 million products, Dropbox image imports and export/error logs.
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chapters (6)
- 0:00Start
- 0:37Content driven E-commerce - A love story
- 2:27Meet Romeo
- 2:51Meet Julian
- 7:03What is content? What is driven?
- 22:16Editor driven E-commerce
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