Visualize Your Path to Digital Commerce Excellence
summary
Claims a four-stage digital commerce maturity model — foundational commerce, transactional commerce, optimized commerce, innovative commerce — and cites concrete wins: McKinsey finds a decade of e‑commerce growth compressed into three months, ABC Fine Wines reports 2,000% online sales growth, Spyrex Sarco launches two brands across three sites, three countries and four languages in seven weeks, and Zebra boosts customer engagement ~20% while adding subscriptions. Emphasis on connecting front/back office data, CPQ and ERP integrations, and responsive selling to personalize offers at scale.
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chapters (20)
- 0:00Introduction
- 1:35New Imperative
- 2:50Customer Focus
- 4:27Digital Commerce maturity
- 5:13Digital Commerce maturity framework
- 5:38foundational commerce
- 6:35alignment
- 7:28data
- 8:10customer data
- 9:05customer success
- 10:05transactional commerce
- 10:38digital customer relationships
- 11:21complex selling
- 13:31construction specialties
- 15:34optimization
- 17:25Zebra Technologies
- 18:40Optimize
- 19:34Innovation
- 20:57Conclusion
- 21:42Next Steps
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