The shift to digital selling
summary
Ricoh describes moving inside sales to fully virtual selling: video demos and phone reps regularly close a $75,000 piece of equipment, not just consumables. An Oracle redesign is piloted live with reps, producing a redesigned UI that trims navigation from 17–18 clicks to nearly none and unifies opportunity data on one‑page customer views. Daily remote rituals replace office energy, new hires onboard without CRM complaints, and pilots report measurable efficiency gains.
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