#Startuplife. Lessons from 3 years Open Social from services to product
summary
A 25-person Drupal agency becomes a SaaS: Open Social builds a Drupal-based, fully automated SaaS with Stripe integration, three-tier pricing (Basic, Premium, Enterprise) and reusable extensions (Office 365 integration planned). Funding includes a €100k+ crowdfunding round with 115 investors and reinvested service revenue; recurring revenue climbs from about €20k to €50k, but cash flow and marketing costs force juggling services, delayed automation, and hard decisions to say no to bespoke work.
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chapters (19)
- 0:00Intro
- 1:38OpenSocial Forum
- 2:52Who are you
- 5:19Cost problems
- 6:01Marketing and sales
- 7:53Salary
- 8:18Team
- 9:00Valley of Death
- 10:17Crowdfunding
- 10:53Balancing agency and product
- 12:44On time
- 15:57Learning to say no
- 17:23Recurring revenue
- 18:58Growth graph
- 19:43Talk to investors
- 20:42Multistage investment
- 21:17Winning by design
- 22:41Keep your team onboard
- 23:29Outro
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