How to Speak Designer
summary
Argues that specifics win: do an inventory every text attribute, color, image dimension and variation so hidden costs are visible; measure blend modes and letter‑spacing instead of guessing. Describes building a scoreboard for a prisoner's dilemma bot contest with hundreds of rounds that produces surprising aggregated values and a few layout failures, then fixes them. Recommends After Effects motion comps and tools like Principle and Framer, a style guide, and shows that the concrete handoffs make the design actually work.
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