Data From Click To Settlement: A Full-Funnel UX Approach
summary
Lawfty builds a pipeline that links ad click to case settlement and uses concrete tactics not buzzwords. It serves unique phone numbers via Twilio API per session to attribute calls one-to-one, records full landing page replays, and models time-of-day effects to find a 4x after-dinner conversion spike (especially Friday). Bid optimization uses k-means clustering and random forest over ten bid levels across seven days to cut CPCs and raise leads, and the system reports measurable lift when deployed.
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chapters (12)
- 0:00Introduction and context
- 1:16Legal industry challenges
- 5:29Full-funnel UX approach
- 7:36Paid vs organic search
- 8:58Click acquisition optimization
- 10:43Click to inquiry conversion
- 12:48Unique phone number tracking
- 13:11Landing page user replay demo
- 14:59Bid optimization with ML
- 17:28Offline case data correlation
- 18:33Cross-domain optimizations
- 19:15Takeaways for businesses
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