DBTB INT Greg Rahn
summary
Argues that JSON is self-describing and ubiquitous and surveys the actual ways teams handle it: using relational SQL engines, document databases, or hand‑rolled ETL scripts. Compares concrete tradeoffs — performance vs. flexibility, schema evolution vs. query simplicity — and names Snowflake as an example platform that treats JSON inside a SQL engine. Gives practical guidance on when each approach wins and what costs to expect in maintenance and query complexity.
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