Behavioral Product Design: Rethinking Digital Products
summary
Combines Behavioral Economics, AI and Design Thinking into a product process that builds silicon personas from CRM, CRM and social data, then tests real sales funnels with paid ads to validate products before building them. Claims from ~200 projects: a typical marketing injection gives 52% uplift, an insurance case cuts CAC by 80%. Shows a workflow using Google/Meta ads, landing funnels and surveys with a reported 65% conversion rate from interested users into feedback.
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chapters (11)
- 0:00Introduction and welcome
- 4:28Behavioral science basics
- 9:26How people make decisions
- 15:14System one vs system two thinking
- 21:17Behavioral patterns in design
- 24:53Traditional product development flaws
- 26:21Behavior product design approach
- 30:36AI-driven product innovation
- 33:52Testing products before building
- 37:51Summary and key takeaways
- 40:20Q&A session
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