~/talk

Mobile UX for User Engagement and Monetization

on YouTube 38m
TalkinItalianat Codemotion Rome 2015 · 2015-03-25..03-28· [ux-and-product-design]

speaker

name:Emilia Ciardi
links:none on file

resources

video:https://youtu.be/ISSaDUVOgG0
slides:none on file

summary

Practical guidance on improving mobile app and game user engagement and monetization by analyzing key moments in the mobile user experience. Uses real-world examples and scenarios to give concrete guidelines and hands-on practices for converting average users into sources of marketing value and revenue.

AI-written summary · about

chapters (10)

  1. 0:00Introduction
  2. 1:10Monetization models
  3. 4:18Freemium apps and retention
  4. 7:46UX for engagement
  5. 10:58Monetization in flows
  6. 12:01First-time UX
  7. 19:16Store design and virtual goods
  8. 24:34Advertising strategy
  9. 33:06Analytics and optimization
  10. 36:38Key takeaways

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