How to transform a brick and mortar industry from within
summary
Claim: build the world’s best technology platform for real estate brokerage and digitize a 40‑year franchise across 35 countries, 700 locations and 9,000 agents. Architecture: four platforms — agent platform, customer platform, data platform and internal — with autonomous product teams that own budget, CI/CD toolchain and cloud choice (GCP or AWS). Timeline: organizational MVP of the organization evolves live and targets 9–12 months for first technical MVPs. Emphasis on automation, data‑driven price insights and stepwise rollout; hiring underway.
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chapters (11)
- 0:00Start
- 3:32Market Center Model
- 4:02What Is Real Estate Brokerage
- 9:26Market Transparency
- 15:30Rethink Your Organization
- 21:37How To Apply Agile
- 23:08Top-Level Values
- 23:20Twelve Principles of Agile Software Development
- 25:50Intrinsic Motivation
- 33:00How Long Did It Take To Publish the Mvp of the Organization
- 40:12Process of Defining the Teams the Team Size and the Tasks of the Team and Which Product Goes to One Team and How To Split
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