Groupe Rocher: how we made our CRM data platform greener?
summary
Built a CRM data platform on GCP with a serverless GCP stack (Pub/Sub, Cloud Functions, Cloud Composer, Dataflow, BigQuery, Cloud Storage) and CI/CD (GitLab CI, Terraform), organized as a three-layer architecture (integration, processing/raw, enterprise/business) to feed Salesforce Marketing Cloud, Tableau dashboards and data science. Implemented lifecycle management for buckets and a capped component list to cut storage and compute waste, starts measuring energy metrics via GCP + Tableau, and begins governance and retention automation — platform is live but governance work remains ongoing.
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chapters (10)
- 0:00Start
- 0:15Digital Sustainability Challenge
- 7:07Design the Data Platform
- 9:37Manage Your Data
- 9:53Processes
- 11:20Governance and Animation
- 12:20Understand Your Data
- 13:28Design of Hot Data Platform
- 14:00Three Business Issues
- 19:48Overview of Stack
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