Planned Obsolescence A fireside chat
summary
Marketplace sells refurbished phones, tablets and consoles, runs a curation algorithm that vets >100 refurbishers, offers graded products with warranty and buyback, and replaces batteries or broken components to counter planned obsolescence. Platform handles ~500k requests/sec, lists 30,000 listings across 10 countries, employs 400 employees and approaches nearly €1B GMV. Checkout already shows avoided raw materials and CO2; unsalvageable units go to recycling partners while the company experiments with repurposing old devices.
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chapters (18)
- 0:00Fireside chat intro
- 1:09Focus on hardware refurbishment
- 2:57Back Market mission
- 4:01Back Market growth
- 5:26Refurbished vs reconditioned
- 6:30Trust in second-hand markets
- 8:15Grading refurbished devices
- 9:38Popular products on Back Market
- 11:02Buyer motivations
- 13:50Engineers joining for purpose
- 14:53Planned obsolescence impact
- 17:19Fighting psychological obsolescence
- 18:44UX in refurbished sales
- 20:51Recycling routes
- 22:14Recycling last resort
- 23:58Carbon footprint savings
- 25:21Corporate carbon compensation
- 26:44Join or support Back Market