~/talks

Martine Spaans

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Panel: Tutorial Mode: What Every Developer Needs To Know Before Joining the Games Industry.Pocket Gamer Connects London 20232023-01-23
Advice for joining games centers on concrete habits and realities: studios move fast, hits are rare so expect many shots on goal and treat failures as…
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Panel: How To Successfully Scale Your Game Through Community EngagementPocket Gamer Connects Toronto 20222022-07-06
Panelists give concrete playbook: grow prelaunch Discord community to ~7,000, run weekly play sessions and a bot to hand out keys so 64-player matches fill at…
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Is it Still About the Whales? Getting the Most of Your UsersPocket Gamer Connects Digital #6 (Online)2021-04-19
Panel argues that monetization shifts from a few IAP whales to a mix of paying cohorts and ad-heavy users, citing ~70–80% revenue from whales+dolphins and ~5%…
Panel
Panel: Have we Reached the End of Innovation with Hybrid Monetisation?Pocket Gamer Connects Digital #42020-11-09
Panel argues hybrid monetisation still moves forward with concrete fixes: in-app bidding and tighter placement analytics raise yield per impression; rewarded…
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10 Rules For Business In Mobile GamesIndieGameBusiness San Francisco Summer Edition 20202020-08-04
Presents concrete rules: prioritize retention over monetization, tighten the first-week funnel (tiny UX tweaks lift day‑7 which compounds later) and target day…
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What Do You Do in the Inevitable Decline of Ad Revenue?Pocket Gamer Connects Digital #22020-06-08
Ad revenue spikes during COVID prove temporary but not doomed: rewarded video sometimes reaches $40 eCPM on rewarded video while interstitials still hit about…
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Judges PanelPocket Gamer Connects Jordan 20192019-11-02
Panel summarizes concrete judging outcomes from 63 nominated games out of about 120 submissions and lists specific faults and fixes: many games fail on…
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”Casually Hardcore” - How Hardcore and Casual are Outdated TermsPocket Gamer Connects Jordan 20192019-11-02
Argues that "casual" and "hardcore" are outdated labels and supports that with history (Pong), market data (67% play mobile games three to four times a week…
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Fantasy games pitchingPocket Gamer Connects London 20192019-01-21
Panelists improvise game ideas from screenshot prompts, delivering two-minute pitches against a countdown and deciding winners by audience voting. Many…
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Cloud gaming adoptionPocket Gamer Connects Helsinki 20182018-09-11
Panel reports streaming makes premium PC and console titles playable on low‑end phones and old Macs, and it drastically reduces developer multiplayer…
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Panel: How to get ideas to happenPocket Gamer Connects London 20182018-01-22
Panel discussion spells out concrete processes: No Man's Sky ships on PS4/PC from a 20-person team using heavy procedural generation and then iterates with…
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How to break into the western marketsPocket Gamer Connects Bangalore 20152015-04-16
UKTI offers free market reports, company setup help, and a Global Entrepreneurs Program that claims ~£1bn raised over eight years and a government gaming…
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