Romancing the stone: 120 years a brand
summary
A 123-year-old luxury brand explains how it rewrites relevance: reviving couture via selective collaborations with designers from Alexander McQueen to Armani, building 18-hour prototypes with in-house technicians, and offering 350,000 crystal variants from shapes to finishes. Manufacturing moves to a LEED-certified plant, the smallest crystal is under 1 mm cut by a 35-ton machine, the company develops lab-grown diamonds while buying from certified sustainable mines, and a global Water School teaches community water stewardship.
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chapters (12)
- 0:00Introduction to Swarovski
- 1:52Family heritage and legacy
- 3:58Finding personal path in the business
- 5:25Reintroducing Swarovski to fashion
- 8:39Collaborations with designers
- 10:05Innovation and sustainability in manufacturing
- 11:31The craft of crystal making
- 12:56Lab-grown diamonds and ethical sourcing
- 14:44Swarovski Foundation and social impact
- 17:12Sustainability and family values
- 18:37Choosing brand ambassadors
- 20:00Staying relevant in the digital era
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