Designing Circularity
summary
A platform convenes manufacturers, mills and recyclers to write the genes redesign guidelines and scales them: the cohort grows from ~50 to over 100 organisations and produces 1.5 million pairs of jeans built to those specs. A concept car, BMW i Vision circular, demonstrates materials and disassembly ideas while factories pilot waste loops: one upholstery partnership reprocesses 17 tons reclaimed scrap fabric into new textiles. Practical tools are guidelines, design-for-disassembly, cross‑industry convening and speculative prototypes; many pilots work incrementally rather than perfectly.
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chapters (10)
- 0:00Designing circularity
- 1:27Designers' role in circular economy
- 4:57Turning linear to circular
- 7:01Key principles for circular products
- 9:09Balancing circularity and market goals
- 13:43Luxury and circularity
- 16:54Winning internal battles
- 21:09Embedding sustainability
- 22:13Favorite circular designs
- 25:07Closing thoughts
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