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The Circular Mindset

on YouTube 21m
Talkat DLD Circular 2021 · on Tuesday, 2021-09-07· [design-collaboration]

speakers

name:Jens Thiemer
links:none on file
name:Chris Grantham
links:none on file

resources

video:https://youtu.be/wAir8sE9nkk
slides:none on file

summary

Argues that business must shift from machine brain to forest brain, redesigning value as circulating and regenerative rather than only efficient. Cites 45% of GHGs tied to extraction/production/consumption, uses design-driven prototyping and market reconditioning networks as tools to create hybrid business models. Shows the BMW i Vision Circular concept car built from 100% secondary materials (used steel, secondary aluminium, recycled rubber/glass) and engineered for easy disassembly; presented as a proof-of-concept, not yet mass-produced.

AI-written summary · about

chapters (11)

  1. 0:00Circular mindset introduction
  2. 1:27Business model transition challenges
  3. 3:56Efficiency trap in linear economies
  4. 4:38Forest brain circular model
  5. 7:43Reconditioning networks in India
  6. 8:26Enabling circular ecosystems
  7. 10:09BMW’s circularity journey
  8. 11:32Sustainability in automotive duty
  9. 13:39Customer perception of circular luxury
  10. 15:51BMW i Vision Circular launch
  11. 19:45Future sustainable mobility

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