Web Summit 2018: Modum
2018-11-05..2018-11-08
Lisbon, Portugal
[Web Summit 2015, Web Summit 2016, Web Summit 2017, Web Summit 2018, Web Summit 2018: Modum, Web Summit 2018: planet : tech, Web Summit 2022]
| title | author | length |
|---|---|---|
| Modum: Opening remarks | Jeanine Ballone | 24m |
Jeanine Ballone opens the Modum stage at Web Summit 2018!
Wish you were here? Sign up for 2 for 1 discount code for #WebSummit 2019 now… | ||
| Romancing the stone: 120 years a brand | Nadja Swarovski, Mimma Viglezio | 21m |
A 123-year-old luxury brand explains how it rewrites relevance: reviving couture via selective collaborations with designers from Alexander McQueen to Armani… | ||
| The modern day retailer and the death of clothing | Cathy Polinsky, Florian Jansen, Josh Luber, Alice-Azania Jarvis, Jill Layfield | 23m |
Retailers report concrete scale and experiments: a styling service runs 2.7 million active clients backed by ~4,000 human stylists plus machine learning for… | ||
| Disrupting the global beauty industry | Caroline Finn, Augustinus Bader | 20m |
Brand launches in Feb 2018 built on 30 years of wound‑care research and a clinical claim that the cream stimulates natural cell regeneration; testing uses a… | ||
| Integrating innovation: From the icon to the institution | Daniel Grieder | 15m |
Annual revenue sits near $7–8B while the brand reports double‑digit growth in Americas, Europe and Asia and 2,000 staff moving into a new global campus this… | ||
| The new face of Brand Ambassadors | Charlotte McKinney, Sandra Gato | 21m |
Argument: follower counts often outweigh traditional talent, backed by the anecdote of 1.4 million followers and repeated stories of casting decisions driven… | ||
| The model whisperer: Creating the Creative Movement Director | Stephen Galloway, Kenneth Richard | 20m |
Claims that a new on-set role — creative movement director — uses choreography, staging and a model physical vocabulary to translate brands into motion for… | ||
| Virtually rewiring the business of fashion | Simon Lock | 19m |
ORDRE digitizes wholesale fashion with a mobile capture rig called the orb that produces 360° product images and 360° video fed into a smartphone VR app and… | ||
| Is fashion finally cleaning up its act? | Livia Firth, Giulio Bonazzi, Isabel Hilton | 20m |
Fashion shifts from slogans to supply chain fixes with concrete claims and numbers: a carpet made from Econyl 100% recycled nylon is returned, remade into… | ||
| What's next for the fashion publication? | Mimma Viglezio, Kenneth Richard, Rachel Dodes | 25m |
Argues that fashion publishing shifts revenue from advertising to direct reader and service income, illustrating subscription-based model, events, education… | ||
| Beyond the rebrand: Moving fashion forward with digital | Rachel Waller, Barry Wacksman | 19m |
Burberry repositions itself by launching a social-first rebrand that debuts new logo and monogram on Instagram and WeChat, livestreams giant OOH activations… | ||
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