The model whisperer: Creating the Creative Movement Director
summary
Claims that a new on-set role — creative movement director — uses choreography, staging and a model physical vocabulary to translate brands into motion for ads, films and vertical social formats. Examples include work on tours and campaigns for Tom Ford and Gucci, shifting shoots from five days to two days while increasing deliverables (from about ten images to 44 images plus video). Outcome: subtler model direction (a lean, a breath) that brands pay more for and that boosts motion-led assets.
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chapters (14)
- 0:00Introduction by Kenneth Richard
- 4:34From ballet to fashion
- 5:15Process and key collaborators
- 6:40Misconceptions about models
- 7:43Still images vs motion work
- 8:24Capturing the magic moment
- 9:11Favorite brand collaborations
- 10:58Evolution of the role
- 12:24Digital vs traditional storytelling
- 13:48Challenges of digital formats
- 15:15Impact of compressed timelines
- 16:59Move to Los Angeles
- 17:41Future ambitions and experiential events
- 18:42Advice on storytelling
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