The magazine reimagined
summary
Conceived at a dinner at Web Summit and prototyped two months later, the project turns a magazine cover into a self‑contained embedded video screen that ships in mass production four months after conception. The team solves slow e‑paper limits by embedding a locked video module (no Wi‑Fi, no user uploads), ships 4 months from idea to mass production, sells 1,000 limited-edition copies at about £25 in stores like Colette and Selfridges, and achieves the stated spec: Rihanna wink visible from 12 m, creating a predictable “wow” moment.
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chapters (5)
- 0:00Introduction to the project
- 2:52From idea to reality
- 8:30Hybrid print and digital concept
- 13:06Fashion meets technology
- 16:12Future of magazines and tech
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