Music for the masses
summary
Streaming drives discovery and becomes the practical platform artists use to build touring and merchandise revenue, with Spotify analytics offering deep audience transparency down to a listener in a country. Most revenue still flows to labels—often 70–80%—so owning masters changes the math. Experiments include giving away catalogs (about 70 million downloads in one campaign), staging albums as split chapters with VR/live streams, and using tech partnerships to reach fans directly.
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chapters (15)
- 0:00Welcome and introduction
- 0:45Artists in the tech world
- 2:30New artists as entrepreneurs
- 4:36Streaming revenue debate
- 6:45Streaming as business language
- 7:47Supporting new artists financially
- 8:49Streaming vs radio importance
- 9:31Modern album releases
- 11:18Albums and touring cycles
- 13:03Visual content and attention spans
- 13:46Windowing albums for exclusivity
- 15:13Free music strategies
- 16:59Artist-fan tech partnerships
- 17:41Music tech collaborations
- 18:44Closing remarks
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