Challenging misconceptions
summary
Platform launches as a mobile MVP after 2.5 years of work, self-funded and run by a 12-person team, live in UK US and Ireland with 30 charity partners and ambitions to scale to millions of users. Users perform three micro-actions under three minutes (photos votes drawings) connected to beneficiaries like Jack with cystic fibrosis, and can tap a micro-donation "love button" (approx £1). Current combined social reach is about 1.5 million followers.
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chapters (13)
- 0:00Introduction
- 0:58What is LB
- 3:05Challenging misconceptions
- 5:24Building Elbe
- 8:57People
- 9:44Social media
- 10:36Team
- 11:02Location
- 11:19Love Button
- 15:06Balancing modeling and philanthropy
- 16:14Natalias personal story
- 17:16Intuition
- 17:36Conclusion
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