Partner, thrive or die
summary
Microsoft partners with Cyanogen to embed Office, Bing, OneDrive into a custom Android distro, giving Microsoft instant distribution into an ecosystem that was already flashed on millions. Startups get leverage by offering unique distribution or platform value, and should wait for product–market fit before courting big partners. Example outcome: Accompli is acquired and integrated in months, its CEO folded into Outlook leadership. Advice: do homework, accept shared control, measure integration speed and customer reach.
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chapters (8)
- 0:00Why partnerships matter
- 1:27Microsoft-Cyanogen partnership
- 3:12Partnerships for startups
- 5:18Negotiating win-win deals
- 7:01David vs Goliath dynamics
- 9:28Competition and disruption
- 12:37Measuring partnership success
- 15:30When partnerships fail
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