Web 2.0 Expo San Francisco 2011
2011-03-28..2011-03-31
San Francisco, United States
[Web 2.0 Expo San Francisco 2009, Web 2.0 Expo San Francisco 2011]
who it's for
product designers, interaction designers, founders and startup leaders, design researchers, community managers, creative directors
topics
exposure hierarchy phobia therapy; paid expedited comment moderation; submarine fiber optic cables; yoga for workplace skills; symbolic capital and virtual goods; full-body gesture interfaces; hand-drawn Tumblr comics; reading experience design for tablets; startup funding and platform partnerships; corporate digital transformation practices; Vipassana silent meditation retreat
| title | author | length |
|---|---|---|
| Predictably Irrational: The Story of Phobias, Rubber Snakes and Free-Range Chickens | Sarah Milstein | 05m |
A personal phobia produces a visceral feeling of imminent death, not just anxiety, and about 10 million people a year in the US report phobias. Two practical… | ||
| When Attorneys General Attack | Chris Tolles | 05m |
A news site called Topics faces a multistate probe after offering a $20 paid fast‑track to expedite removal of allegedly defamatory comments; attorneys general… | ||
| Fiber Optic Excitement | Claire Hunsaker | 05m |
Global connectivity comes from submarine fiber optic cables that suddenly bring effective broadband to places like Kenya, where new cables and rapid road… | ||
| How Yoga Made Me A Better Business Person | Emily Goligoski | 05m |
Describes how a vinyasa practice builds measurable workplace skills: discipline, sustained presence and active listening applied to tech marketing and… | ||
| Symbolic Violence and Social Media | Luca Sartoni | 05m |
Argues that Pierre Bourdieu’s concept of symbolic capital explains online behavior, showing people convert money, social ties and knowledge into visible… | ||
| Dance Dance Brainy | Anselm Hook | 05m |
Glassblowing experience serves as a concrete contrast to sitting at a keyboard and a cited 20-year study links sitting time to heart disease and high blood… | ||
| Megashark and a Pie-Bearing Tree: Our Life in Stick Figures | Dana Zemack | 05m |
Twenty years of hand-drawn stick figures are collected and posted on Tumblr and Facebook via iPhone, and the claim is that the comics map shared emotions not… | ||
| In Search of Beautiful (Digital) Documents | Peter Meyers | 06m |
Argues for “reading experience design” and shows concrete examples: an iPad Elements app embeds manipulable objects beside text (no popups), a geometry redo… | ||
| What We Can Learn from Lady | Alexia Tsosis | 05m |
Examples of concrete moves and outcomes rather than vague inspiration: Color raised $41M and "made a splash" despite unclear product fit; an artist with 9… | ||
| Corporate Rehab | Dan Schulman | 05m |
Argues corporate change needs a three-step rehab: admit the problem, diagnose the root cause, and replace certainty with creativity, citing that 85% of the… | ||
| Shut the F*** Up | MeiMei Fox | 05m |
Describes a 10-day silent Vipassana retreat with a 4:00 a.m. schedule and strict rules — no writing or nonverbal communication, no music, no reading — that… | ||
| How the Earthquake Can Jump Start Innovation in Japan | Lisa Katayama | 11m |
March 11 causes roughly 20,000 deaths and ~$200 billion in damage, and sparks immediate tech responses: local networks like mixi for status, Twitter for… | ||
| Gabe Zichermann Interviewed at Web 2.0 Expo San Francisco 2011 | Gabe Zichermann | 04m |
Defines gamification as applying 30 years of digital game design to non-game contexts and shows concrete wins: Foursquare uses mayor and badges to bootstrap… | ||
| Stephan Spencer interviewed at Web 2.0 Expo San Francisco 2011 | Stephan Spencer | 04m |
Google Instant increases SEO importance because autocomplete surfaces more popular, more competitive terms that sites must chase, while social media functions… | ||
| Madhava Enros interviewed at Web 2.0 Expo San Francisco 2011 | Madhava Enros | 03m |
Argues mobile design faces tighter constraints: much smaller screens and poor typing, so interfaces must pare down to the critical task or be rebuilt from… | ||
| Stephen Anderson interviewed at Web 2.0 Expo San Francisco 2011 | Stephen Anderson | 07m |
Argues that constraints drive creativity—use minimum viable product or “what can you build on a weekend” to force decisions—and that play (he cites doing 100… | ||
| Marko Gargenta interviewed at Web 2.0 Expo San Francisco 2011 | Marko Gargenta | 06m |
Android is now the biggest mobile platform in the US and growth is exploding; two developer camps emerge: Java app developers building Market apps and C/C++… | ||
| Steve Heffernan interviewed at Web 2.0 Expo San Francisco 2011 | Steve Heffernan | 04m |
Recommendation: run both Flash and HTML5 video now because Flash covers the majority of current users but misses iPhone and iPad while HTML5 supports about 50%… | ||
| Tom Hughes-Croucher interviewed at Web 2.0 Expo San Francisco 2011 | Tom Hughes-Croucher | 03m |
Node.js is described as serverside JavaScript optimized for networked, communication-heavy applications and even devices like the HP Pre. It claims strong… | ||
| Thomas Knoll interviewed at Web 2.0 Expo San Francisco 2011 | Thomas Knoll | 10m |
Argues communities aren't managed but community creates itself, and firms can only design spaces that steer behavior — using real levers like light and sound… | ||
| "Welcome" | Sarah Milstein, Brady Forrest | 02m |
Recap of Web 2.0 principles asserts they still drive value: platform beats app, data is the Intel inside, collective intelligence, ubiquitous software and… | ||
| Web 2.0 Expo SF 2011: Kevin Kelly | Kevin Kelly | 20m |
Predicts six concrete shifts: screens everywhere from phones to buildings, with eye‑tracking and AR that adapt content in real time; Quantified Self 24‑hour… | ||
| Moving Into Mobile and Social | Mari Baker | 11m |
Describes porting Diner Dash from PC to iPhone, iPad, Android and Facebook while keeping the core time‑management mechanic, adding platform‑specific features… | ||
| The Economic Impact of Google | Hal Varian | 17m |
A simple auction analysis using Google’s Bid Simulator shows advertisers capture about ROI ≈ 2 on paid clicks because many queries are undersold, and… | ||
| Making Money with Metrics | Jessica Mah | 09m |
Company tracks signup-to-paid funnel, finds low retention and discovers $5.5 million left on the table from existing users; fixes focus to conversion not… | ||
| Start Using UX as a Weapon | Christian Crumlish, Erin Malone | 12m |
Argues that UX wins by specific changes not slogans: make someone own the product experience at the top, map the end‑to‑end flow, and fix actual drop‑off… | ||
| Web 2.0 Expo SF 2011: David Messenger, | David Messenger | 12m |
American Express argues digital payments hinge on scale and five concrete requirements: bridge online and offline, openness to funding sources and form… | ||
| New Technologies for Measuring Emotions | Rosalind W. Picard | 12m |
Demoed wearable Q Sensor that logs skin conductance, 3‑axis accelerometer and temperature to separate sweat from exertion and flags brief, surprising peaks: a… | ||
| Peter Meyers interviewed at Web 2.0 Expo San Francisco 2011 | Peter Meyers | 07m |
Argues iPad 2 adds cameras and modest hardware tweaks but feels revolutionary to first-time tablet users because touch and relaxed “lean back” ergonomics… | ||
| What to Invest In and What to Build | Ben Horowitz | 11m |
Argues a platform shift parallels mainframe→client‑server: IBM loses dominance when relational databases become practical once economics change from pay per… | ||
| Creating Infectious Action | Jennifer Lynn Aaker | 10m |
A professor crowdsources a final class project and receives a PowerPoint titled "using social media to save lives" that treats a friend’s leukemia case as an… | ||
| A Conversation with Reid Hoffman | Reid Hoffman | 16m |
Argues that web3 is a data-as-platform shift where explicit and implicit signals become the substrate for new apps. Cites Waze’s phone-location traffic maps… | ||
| Terra Khachooni interviewed at Web 2.0 Expo San Francisco 2011 | Terra Khachooni | 05m |
Short interview-style segment about Roost’s client-facing product strategy and how it plugs into social platforms, with concrete technical notes on using… | ||
| Nancy Duarte interviewed at Web 2.0 Expo San Francisco 2011 | Nancy Duarte | 04m |
Business presentations are broken by habit: they default to lecture or research-paper formats instead of story-driven decks, and slides often act as a shield… | ||
| Denoid Tucker interviewed at Web 2.0 Expo San Francisco 2011 | Denoid Tucker | 05m |
Defines cloud layers with specific examples—Salesforce and Gmail as SaaS, Google APIs and Microsoft Azure as PaaS, and IaaS as the hardware layer that provides… | ||
| Mark Cook interviewed at Web 2.0 Expo San Francisco 2011 | Mark Cook | 05m |
Kodak Gallery adopts lean startup practices to find and validate real customer problems rather than guesswork, and ships a concrete product: event albums that… | ||
| Matthew Carlson interviewed at Web 2.0 Expo San Francisco 2011 | Matthew Carlson | 05m |
Magazines that work today look more like Flipboard Zite or feed readers that focus on presentation and discoverability rather than print replicas. Building… | ||
| Web 2.0 Expo SF 2011: Osama Bedier | Osama Bedier | 09m |
Predicts a near-term shift where mobile, local and social converge: smartphone search grows 4x year-over-year, 1 in 5 phones is a smartphone, and Maps sees 40%… | ||
| Paul Adams interviewed at Web 2.0 Expo San Francisco 2011 | Paul Adams | 07m |
Argues that current social network groupings fail to mirror offline rings like college friends vs New York colleagues and that manual lists are too costly… | ||
| Hjalmar Gislason interviewed at Web 2.0 Expo San Francisco 2011 | Hjalmar Gislason | 05m |
Claims a search engine for numbers that returns charts and normalized data ready to download in multiple formats, cutting the hours spent hunting PDFs, Excel… | ||
| Collaboration Is Evolving | Tom Preston-Werner | 10m |
Argues that lowering barriers to contribution produces measurable collaboration: Git plus a single hosted point (GitHub) makes pushing changes simple, web edit… | ||
| Aaron Patzer interviewed at Web 2.0 Expo San Francisco 2011 | Aaron Patzer | 06m |
Describes how Mint moves from web to mobile by rank ordering tasks and shipping them: v1 is readonly balances and budgets; next adds bidirectional editing and… | ||
| Programming Space and Habitats | Jennifer Magnolfi | 10m |
A research program builds and tests inhabitable technologies: a programmable power grid — a networked array of sensors and actuators with a programming gateway… | ||
| The Hidden Secrets of Social Media and Viral Advertising | Jonah Peretti | 17m |
Describes concrete viral tactics: early stunts (Nike “Sweatshop” prank, Rejection Line, “Black People Love Us”) that landed on Today, People and the New York… | ||
| Beyond Gamification: 7 Core... | Amy Jo Kim | 13m |
Seven concrete design moves: identify players by social style and map core actions (competitive, cooperative, expressive, exploratory); engineer a positive… | ||
| Eva Galperin interviewed at Web 2.0 Expo San Francisco 2011 | Eva Galperin | 05m |
Defines "traderware" as software or devices that secretly betray user privacy and gives concrete failures and defenses: the Sony BMG rootkit that hid itself on… | ||
| Kevin Systrom interviewed at Web 2.0 Expo San Francisco 2011 | Kevin Systrom | 06m |
Instagram starts as a pivot from a multipurpose check-in app called Bourbon into a focused photo product, runs an early prototype in html5 to iterate daily… | ||
| Venturing Beyond the App Store | Dan Shapiro | 11m |
Argues that shipping outside app stores means striking deals to wireless preload on devices, not chasing app-store charts, with multi-year timelines: about a… | ||
| Future of eCommerce | Dane Glasgow | 09m |
eBay traces growth from a 1995 auction site to a mobile-first platform: the iPhone app yields 35 million downloads and drove about $2 billion in sales last… | ||
| The New Trendsetters: Utilizing the Power... | Susan Gregg Koger | 10m |
ModCloth begins in 2002 selling vintage and grows into a social-commerce platform carrying over 700 independent designers, backed by First Round, Floodgate… | ||
| Web 2.0 Expo SF 2011: Adam Goldstein | Adam Goldstein | 05m |
Claims that a crowded online travel market yields a win by redesigning search not by outspending competitors, backed by building Hipmunk: a single-screen… | ||
| Web 2.0 Expo SF 2011: Rebekah Cox | Rebekah Cox | 05m |
Quora defines design as design is a set of decisions, not just visuals or code, and applies that by building a minimal, dark red, text-heavy Q&A product where… | ||
| Web 2.0 Expo SF 2011: Adam Mosseri | Adam Mosseri | 05m |
A redesign of Facebook’s homepage sparks a large backlash—an early poll reads 94% don’t like the redesign and a user group titled I automatically hate the new… | ||
| Redefining Zillow in a Mobile Era: When a Dot Com... | Spencer Rascoff | 09m |
Zillow abandons the .com suffix, rebuilds BI for device-level metrics, hires generalist engineers and ships native apps across iPhone, iPad, Android and… | ||
| Tablet Success | Peter Meyers, Scott Stevens, TJ Zark | 15m |
An authoring platform called Active Reader lets content creators assemble multimedia iPad apps without touching Objective‑C, powering examples like the… | ||
| "Know Your Meme" | Kenyatta Cheese, Patrick Davison, Elspeth Rountree, Mike Rugnetta, Jamie Wilkinson | 11m |
Compares 1895 fieldwork using a 315-pound phonograph to today's streams of saved chatter and argues documentation is now both trivial and overwhelming, citing… | ||
| "Startup Showcase" | Ann Winblad, Robert Scoble | 49m |
Judges lay out specific criteria — uniqueness, go‑to‑market, leverage — and spotlight startups that ship real products: a coupon-replacement using Facebook… | ||
| nothing matches | ||