Because We Make You Happy
summary
Explains how a weekend three-line Lolcat builder (top, middle, bottom text) and a simple cadence of six homepage posts starting at 9:00 a.m. drive sharing and retention, producing viral growth: 8 million to 15 million monthly pageviews, scaling to nearly 100 million monthly across eight sites. User-generated model now handles 8,000 submissions a day, backed by five full-time moderators and lightweight tooling for uploads and edits; claims the core metric is two people sharing one funny image for five minutes.
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chapters (4)
- 0:00Start
- 0:31The History of Lowell Cats
- 1:10Simplicity
- 5:42How Do You Make People Happy for Five Minutes
