The DIY Guide to Growing a Company
summary
Etsy reports about $100M gross merchandise sales in 2008 while only 0.1% of U.S. companies ever top $250M, so growth requires specific moves not fluff: build a durable technical foundation (built a custom CMS at NPR over two years because there was no budget and it later enabled rapid launches), set measurable goals and metrics, hire for fit and craft culture, and prioritize get products out the door over perfection while practicing philótimo to keep commerce human.
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