VOICE 2021 | Arpita Kumar, Google Assistant
summary
Google Assistant implements a researched content strategy to reduce gendered abuse after a 2019 study shows users are significantly more abusive to female-sounding voices. It uses random color-assigned voices to avoid gendering, replies that set boundaries—please don't talk to me that way—which increase user apologies, and light humor for milder probes—I feel whole on my own plus I never have to share dessert. The system expands to race and consent, supports multi-turn handling, and is deployed across 10 locales.
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