VOICE 2021 | Rob Stanbridge, Voicelab
summary
Research of 2,000 owners surveyed shows 7 in 10 already buy or would buy physical goods by voice and two thirds for digital goods, with the average spend £21 / $38.45 per transaction. Amazon and Google support in‑app purchases but uptake is tiny: 0.05% of Alexa skills use Amazon Pay and under 2% use ISP purchasing, while only 2.7% request permissions, so tech and user willingness exist but retail implementation and awareness lag.
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