VOICE 2021 | Shilp Agarwal, Blutag
summary
Bluetag builds voice shopping experiences and reports concrete metrics: US smart speakers exceed 150 million, 35 million buyers used them to purchase in 2020 generating $22B (from $2B in 2017) and an industry projection of $264B by 2025. Top categories are baby, beauty, pet and groceries for replenishment use cases like reordering dog food or asking “what’s my order status” from devices in homes and cars. Retailers see 30–35% reorder lift and grocery 11–12% cart size increases.
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