Demo Session

on YouTube ↗13m

" summary

Cashew.ai builds an Alexa skill called Explore Abu Dhabi in a few weeks, launches audio and in-skill ads to drive people to say "Alexa, explore Abu Dhabi," and measures consideration uplift with a single post-experience question. Campaigns run for months (this one 12) while the team iterates a version 2 from analytics collected via a testing panel robocrowd 2,000 users. Costs and yields: audio ≈ $17 CPM → 0.4% click, skill ads ≈ $18 CPM → 1%.

AI-written summary · about

" chapters (12)

1. 0:00Introduction and overview
2. 1:43Campaigns vs traditional skills
3. 3:27How the campaign works
4. 4:31Lesson 1: Experience type
5. 5:54Lesson 2: Key metrics
6. 6:36Lesson 3: Consumer delight
7. 7:38Lesson 4: Multimodal design
8. 7:58Lesson 5: Acquisition strategy
9. 9:44Lesson 6: Simple call to action
10. 10:25Lesson 7: Version 2 and iteration
11. 11:28Lesson 8: Campaign purpose
12. 12:09Closing and Cashew clients

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