"Performance Impact, Part Two: More Findings from the Front Lines..."
summary
Strangeloop deploys a proxy/appliance that inserts a segmentation cookie, rewrites HTML, optimizes caching, payload, images, rendering and CDN links, and runs 50/50 A/B splits while shipping data to Google Analytics/Omniture. Results include 5–12% revenue lift at Shopzilla after a 16‑month effort, AutoAnything sees average order size +6% and conversion +9% with 29% more first‑visit buyers, JC Whitney posts ~2% revenue gain, Everyday Health doubles crawler throughput, and aggregated landing‑page data shows bounce rate +50% (1s→3s).
AI-written summary · about
chapters (9)
- 0:00Start
- 6:19What does 400ms feel like
- 7:13What does 2 seconds feel like?
- 12:29Impact A/B Testing
- 22:34Performance Analytics
- 23:15Acceleration
- 23:44Examples: Complexity
- 24:47What is accelerated
- 31:22Business Impact
