Velocity 2010
2010-06-22..2010-06-24
Santa Clara, United States
Velocity ·
[Velocity 2009, Velocity 2010, Velocity 2011, Velocity 2013, Velocity 2016 Santa Clara, Velocity 2016 New York, Velocity 2017]
who it's for
site reliability engineers, operations engineers, devops engineers, infrastructure architects, performance engineers, frontend developers, web developers, mobile web developers
topics
massive CSS optimization; HipHop for PHP; BitTorrent deployments; memcache at scale; hot-aisle containment cooling; OpenFlow and commodity switching; spot instances and cloud pricing; SPDY and header compression; browser performance tooling; third-party widget isolation; mobile device testing matrix; Cassandra and column stores
| title | author | length |
|---|---|---|
| "The Top 5 Mistakes of Massive CSS" | Nicole Sullivan | 38m |
A study of the Alexa top 1000 loads each site with a Fiddler script and finds 42% of sites send uncompressed CSS, 44% serve more than two CSS files, 56% send… | ||
| "A Day in the Life of Facebook Operations" | Tom Cook | 41m |
Facebook describes specifics: HipHop for PHP compiles PHP to C++ and cuts web CPU by about 50%, the front end pushes a few-hundred‑MB release via BitTorrent in… | ||
| "Datacenter Infrastructure Innovation" | James Hamilton | 29m |
Claims that power is the top cost are wrong: using a 5% amortization and zero residual shows fully burdened power is #2 while servers (54% of monthly cost)… | ||
| "O'Reilly Radar" | Tim O'Reilly | 30m |
Argues that competitive advantage comes from massive data plus algorithms, citing data is the Intel inside and the rise of sensor-fed apps (millions of UK… | ||
| Velocity 2010: Urs Holzle | Urs Holzle | 27m |
Average page load time is 4.9 seconds for a 320 KB page on a 1.8 Mbps line while many sites make 44 resource requests and perform seven DNS lookups, so the… | ||
| "Lightning Demos" | Andreas Grabner, John J. Barton, Stoyan Stefanov, Bryan McQuade | 27m |
Demos show concrete tools and results: dynaTrace AJAX Edition 2.0 beta captures rendering, JS execution and server pure‑paths and finds a 2.4s class lookup and… | ||
| "Don't Let Third Parties Slow You Down" | Michael Kleber, Arvind Jain | 13m |
An experiment measures third-party widget cost and delivers a concrete fix: replace the heavy ad script with a tiny loader script that uses document.write into… | ||
| "From Browsers to Mobile Devices: ..." | Vik Chaudhary | 15m |
A downloadable tool called M 2.0 (Keynote might) claims to automate mobile web testing and monitoring: it emulates 1,600 devices and sends 11,000 user agent… | ||
| Nicole Sullivan interviewed at Velocity 2010 | Nicole Sullivan | 04m |
Claims that CSS bloat comes from wrong granularity and styles that are location-dependent, with concrete examples of objects exploding when moved; recommends a… | ||
| Bret Piatt interviewed at Velocity 2010 | Bret Piatt | 05m |
Cassandra forgoes a fixed relational schema in favor of columns and column families, returning slices of rows that applications must stitch together rather… | ||
| Nick Gerner interviewed at Velocity 2010 | Nick Gerner | 05m |
Open-source and low-cost monitoring tools exist but many fail at handling dynamic nodes as cloud instances appear and disappear; provider offerings vary widely… | ||
| Simon Frost interviewed at Velocity 2010 | Simon Frost | 07m |
Technical architect on BBC iPlayer explains bandwidth and latency as the real constraints, claims video traffic will surpass peer‑to‑peer this year, and… | ||
| Tom Hughes-Croucher interviewed at Velocity 2010 | Tom Hughes-Croucher | 10m |
A practical diagram of how HTTP DNS browsers hardware and home Wi‑Fi interact leads to concrete fixes: turn on Gzipping (a five‑minute win still missing on… | ||
| Nicholas Zakas interviewed at Velocity 2010 | Nicholas Zakas | 06m |
Yahoo homepage is rebuilt in 2009 into a highly interactive, configurable page with applications (Facebook feed, finance widgets), user-added favorite sites… | ||
| "Welcome" | Steve Souders, Jesse Robbins | 07m |
Conference logistics and numbers: over a thousand attendees and a second room opened because attendance exceeds the first two years combined. Sponsors include… | ||
| "Performance Impact, Part Two: More Findings from the Front Lines..." | Joshua Bixby | 38m |
Strangeloop deploys a proxy/appliance that inserts a segmentation cookie, rewrites HTML, optimizes caching, payload, images, rendering and CDN links, and runs… | ||
| "Psychology of Performance" | Stoyan Stefanov | 37m |
Argues that perception, not clock time, decides perceived speed and gives actionable numbers: 0.1s instantaneous, 1s keeps flow, 10s loses attention, and a… | ||
| Robert Johnson interviewed at Velocity 2010 | Robert Johnson | 07m |
Facebook cuts page load roughly in half and explains how: site two times faster comes from pipelining independent UI sections with BigPipe pagelets—server… | ||
| Ismail Elshareef interviewed at Velocity 2010 | Ismail Elshareef | 04m |
Explains why third-party ads slow pages: each ad pulls 8 to 12 assets, causing network latency and unpredictable downstream failures; iframes can be… | ||
| Joshua Bixby interviewed at Velocity 2010 | Joshua Bixby | 07m |
Mobile lacks public longitudinal data so benchmarks are premature, but user‑view metrics must be collected first using real‑user measurements rather than lab… | ||
| "Change Management: A Scientific Classification" | Andrew Clay Shafer | 35m |
Classifies change management into a spectrum: manual live edits, heavy approval/sign-off, ITIL-style process, scripted automation, and full infrastructure as… | ||
| "The Upside of Downtime: How to Turn a Disaster Into an Opportunity" | Lenny Rachitsky | 34m |
Downtime is inevitable but becomes an advantage when treated as communications first and engineering second: build an externally hosted public health… | ||
| "Welcome" | Steve Souders, Jesse Robbins | 05m |
Opening logistics and announcements cover sponsors, exhibit activity, and attendee services: a long sponsor list is read aloud and the gold sponsors: D… | ||
| "Removing the Human SPOF" | Justin Huff, Tim Wilfong | 40m |
Browser photo editor picnic runs a Flash front end on a LAMP back end with cloud overflow, millions of monthly users, and heavy automation; one operator… | ||
| "Creating Cultural Change" | John Rauser | 17m |
Argues that technical fixes often fail because real barriers are cultural, and gives concrete wins: a humor poster coffee campaign at Amazon keeps the office… | ||
| "In the Belly of the Whale: Operations at Twitter" | John Adams | 23m |
Operations at Twitter explains why the site handles ~65 million tweets per day and peaks near 3,000 tweets/sec by rebuilding the social graph, sharding with… | ||
| "Time is Money - The Measurable Value of Performance by Design" | Tim Morrow | 11m |
Shopzilla measures front-end performance with Keynote, HTTPWatch and IE7 browsers proxied through NetEm, inspects Tomcat 8KB flush behavior, and builds nightly… | ||
| "Performance Testing: ..." | Imad Mouline | 16m |
Real user monitoring across 500 million interactions on ~200 sites finds that shaving 2 seconds off response time cuts page abandonment ~8% (an 8‑second… | ||
| "Lightning Demos" | Simon Perkins, Eric Goldsmith, Jaime Yap, Eric Lawrence | 27m |
HTTPWatch v7 shows browser-level events in waterfalls for IE and Firefox, adds font scaling, flags roughly 20 request-level warnings (performance, security… | ||
| "Moving Fast" | Robert Johnson | 18m |
Claims Facebook cuts median interactive page times from about 5s to 2.5s (June–Dec) and maintains that by splitting work into a fast path and slow path… | ||
| "The Mobile Web: The Next Frontier" | Joshua Bixby | 05m |
Claims that improving site performance raises revenue with concrete numbers: an e‑commerce customer shows site performance up 65% correlated with average order… | ||
| "Innovation at Scale" | Cheryl Ainoa | 08m |
One platform handles hundreds of millions of users, hundreds of thousands of hosts and petabytes of data so a generic toolset fails. Spam on groups sends 20… | ||
| "Google Maps API v3 - Built First for Mobile" | Susannah Raub | 29m |
Maps API v3 is rebuilt to cut mobile latency: the initial public interface shrinks from 180 KB to 33 KB main file by shipping tiny state-only models and… | ||
| "Building Fast Webapps, Fast, Lessons From Creating the Meebo Bar" | Marcus Westin | 34m |
Meebo Bar runs on >6,000 sites and reaches ~100M monthly users; embed bootstrap is ~10ms, ~12,200 characters and never depends on the provider server. Core… | ||
| "JSMeter: Characterizing Real-World Behavior..." | Ben Zorn, Ben Livshits | 38m |
JSMeter instruments IE’s JavaScript engine to count bytecodes and traces of real user sessions on top sites and compares those to SunSpider/V8 benchmarks… | ||
| "Faster, Safer, More Consistent Browsers: Browserscope" | Lindsey Simon | 09m |
Browserscope is a cloud test-collection site that accepts user tests which run on any host and beacon results back for automatic aggregation by user agent… | ||
| "Latency: Why You Should Worry and What You Can Do About It" | Philip Tellis | 16m |
Argues that latency—not bandwidth—drives user delay, with measured round trips around 430 ms on mobile and ~250 ms on DSL, so multiple resources add seconds to… | ||
| "Display Ads and Page Performance: A Brief Tour of the Ad Ecosystem" | Tony Ralph | 23m |
Pages slow by seconds when ad chains multiply: a UK homepage regression shows ~200 total HTTP requests with ~30 from ads and some creatives adding 15… | ||
| "Mitigating Advertising Impact on Page Performance" | Ismail Elshareef | 20m |
A custom JavaScript loader sits at the bottom of pages and reads a top‑of‑page pageSetup object that declares dependencies, de‑duplicates files, loads core… | ||
| Exhibit Hall Tour wth Steve Souders and Jesse Robbins Part 1 | Steve Souders, Jesse Robbins | 19m |
Walks the exhibit floor summarizing product launches, demos and metrics: Circonus unveils a hosted metrics service that merges business and system KPIs… | ||
| Exhibit Hall Tour wth Steve Souders and Jesse Robbins Part 2 | Steve Souders, Jesse Robbins | 21m |
Splunk is an IT search engine that indexes logs, configs and metrics at massive scale, offers free up to 500 megabytes a day on a laptop and runs terabytes/day… | ||
| nothing matches | ||