Jacob Groß at performance.sync()
summary
Framer shows concrete wins: making the cookie banner appear earlier and cutting hydration duration and cookie start time yields a measured 50% faster load for some pages. Correlation data from Google and SpeedCurve include LCP gains of ~100 ms giving 1–3% higher conversions and an IMP curve showing ~10% conversion lift near 100–250 ms; one rollout reports 85% better IMP and >100% more search impressions and clicks. Use container timings, DebugBear, run providers and visible metrics.
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chapters (8)
- 0:00Introduction
- 1:26Speaking boss’s language on metrics
- 3:10Building performance alliances
- 5:17Beyond Core Web Vitals to UX
- 6:41When page feels ready
- 8:07Measuring UX beyond metrics
- 9:50Making invisible metrics visible
- 10:56Summary
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