From Milliseconds to Millions
summary
Concrete numbers, measurable wins, and the actual fixes decide tonight. Case studies show a site dropping from ~16s to ~6s global load, a Venezuela hotspot spiking near 400s resolved to real revenue, and an ad-heavy publisher gaining 6.2 seconds faster on mobile without touching income streams. A 0.3s improvement maps to £8M for Trainline. Practical tools and tactics include SpeedCurve, head‑tag work, image and JS prioritisation, A/B testing against Cloud.typography costs, and value‑based pricing tied to measured conversion impact.
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chapters (15)
- 0:00Start
- 2:16Ask the Right Questions
- 4:34Nobody Wants a Faster Website
- 14:28Follow the Numbers
- 17:35One thematic release per day.
- 18:18Maximise the Work Not Done
- 25:54Pricing Performance
- 26:59Performance directly affects the bottom line.
- 27:14Case Study
- 29:46Phase Zero
- 33:13Keep on Top of Things
- 33:49How should we set performance budgets?
- 35:31Normalise performance
- 36:43Performance is a proxy for business success.
- 37:13Good enough is good enough
