Turning Data into Features
summary
Describes a model used at Sympla to convert qualitative and quantitative product data into concrete features, applied to the Sympla buyer mobile app. Explains the data-driven redesign process and reports results, including a 500% increase in monthly active users after the redesign.
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chapters (6)
- 0:00Project introduction
- 1:19Finding events on platform
- 6:34Support feedback and improvements
- 10:25Access check-in and issues
- 12:49Results and next steps
- 14:24Q&A
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